Discussing some online content examples in the present day

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Below is an introduction to mass media, with a discussion on the production and circulation of content on the internet.

The rise of internet content has totally changed what is implied by the term mass media. Previously, mass media followed a hierarchical structure, using a top-down media design. Usually, a small group of professionals, such as newspaper writers or journalists, who would produce content for large audiences who mostly just consumed it. Nevertheless, nowadays, with the aid of the internet, the face of media has seen considerable modification, making the consumption and accessibility of media far more open and interactive. With access to popular social media platforms, new media examples are revealing that individuals can develop and share their own material, just as quickly as they can consume it. Social media has permitted anyone to contribute website to public conversations, instead of simply the significant media providers and so as a result, mass media is no longer managed by a couple of huge advocates. Rather, it is spread across millions of user stories around the world.

In the present day, online platforms have made it significantly much easier for everybody to develop and share content. Previously, developing material for a large audience called for access to a series of important resources and funding. Currently, with the use of smartphones and typical digital technologies, digital media content examples such as short form videos, website posts and podcasts can be quickly developed with simply a few fundamental devices, in addition to reaching a large audience, really quickly. This has opened the door for more diverse voices, specifically those who were formerly ignored by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking sites, implying that social media has developed a place for underrepresented communities to share their narratives.

In the digital media landscape, what we see on the internet is largely chosen by algorithms which are shaped by our online behaviours. Each social media platform utilizes its own automated system to suggest new material and recommend product that will appeal to the user. The types of media content examples that will be revealed to a user is developed to keep users engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be helpful, it can limit the areas of media that people are exposed to, producing more segmentation and prejudice amongst users around social issues. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for example, would identify the effect of social media channels in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created material in the media landscape.

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